In 2013, my husband and I moved to Birmingham, AL for his job and while living in this new city our family grew from two to three in 2016 which sparked my interest in what the local children’s clothing boutiques around the city had to offer. When we found out our baby’s gender, Swaddle in Homewood, AL was the first store with clothing I could envision our first baby wearing. As first-time parents, purchasing baby clothes was a surreal experience and I loved browsing everything in person!

After the birth of our son, I decided to continue my newfound interest in children’s clothing by becoming a loyal shopper for locally owned boutiques focused on curated clothing for babies and children. My experiences gave me opportunities to explore various fashion trends and this is how I fell in love with the classical and traditional styles the shops had to offer—styles I had not fully appreciated until my time in Alabama. I also came to the realization there is a noticeable difference when purchasing high-quality, classic clothing for one’s child. It’s this quality that allows me to hold onto clothing to pass down to my other children, pass on to expectant friends and family members or just to have as a pristine keepsake. Everything is still beautiful and timeless!

So fast forward to late 2017 and our family had moved back to our home state of Oklahoma. While it was nice to be back with family and friends, I often found myself stuck ordering items from baby /children boutiques located in other states or exclusively online shops. It was at this time I looked at the market and realized there was nowhere moms like me could shop locally in the Oklahoma City Metro. I missed all the stores I’d frequented while living in Birmingham; I missed the in-person experiences and I wanted other Oklahoman moms and dads to have the same opportunities too!

Over the next few years, I contemplated opening a store of my own to fill the void in the Oklahoma City market, but I never quite had the courage to do it. But again, my passion pushed me to finally contact Marisa and Emily, the wonderful owners of that first clothing boutique that had always been so close to my heart—Swaddle! In late 2019, the planning began thanks to the help of my encouraging and supportive family. In January 2020 I returned to Birmingham to go through training with the knowledgeable and informed Swaddle staff. Months later we were able to open our doors in June 2020. While 2020 was a difficult year to open a small business, I believe God led me through all these experiences and made a way for me to open Swaddle in Wilshire Village. I am grateful and excited to bring a shopping experience that includes classic, timeless high-quality baby and children’s clothing and accessories in a curated boutique to families in the Oklahoma City Metro.

xoxo,
Rachel